Register Your Interest

Register your interest in the WelcomeWeb Awards. Please enter your details to be contacted with instructions for obtaining WelcomeWeb Awards for your website.

Please complete all fields below after confirming you agree with the Terms and Conditions for the Scheme.






Getting users to your website is only the first part of the marketing challenge, keeping them there and building trust to the point of sale is the real challenge.

WelcomeWeb Bronze Award Badge

Bronze Award

Distance Selling Compliance

WelcomeWeb Bronze Award holders are self-certified as meeting Distance Selling Regulations to give users extra confidence when booking online or by post, email, fax or telephone. WelcomeWeb Bronze Award holders provide the following details in their websites:

Contact Details

  • Property name
  • Property address, postcode, telephone number and email address/emailing facility
  • Property owners name
  • Property owners address, postcode, telephone number and email address/emailing facility (if different to property address)

Corporate Details (if applicable)

  • Company or Registered Business name
  • Trading name if different to above
  • Company registration number
  • Company registered office address, postcode and telephone number
  • Trading address, postcode and telephone number if different to above

Other Information

  • Star Grading
  • Terms & Conditions
  • Privacy policy
  • Prices
  • Methods of payment
  • Booking confirmation in writing or by email
  • Seven working days cooling off period
  • Cancellation policy
  • VAT number (if applicable)
WelcomeWeb Silver Award Badge

Silver Award

W3C Compliance

The Welcome Web Silver Award is for websites that meet the criteria for Bronze and also show compliance with basic quality criteria for web pages evaluated by the Worldwide Web Consortium (W3C) validation service.

Website Assessments

Silver Award website assessments are Google compliant and score the following elements key to overall website performance. These elements are checked by search engines as they spider a website to determine its ranking and position in search pages:

  • W3C Compliance
  • Coding Errors
  • Keywords and Keyphrases
  • Keyword Density
  • Position in Google® Listings
  • Backlinks; Inbound Linking
  • Page Title
  • Meta Description
  • Page Rank

Your report will provide advice on how performance can be improved for the Silver Award if necessary. It will also help you or your web developer improve the overall performance of your website over and above what's required for Silver.

Scoring Criteria

Click here for full details of the scoring criteria and bring these to the attention of your local web developer together with a copy of your website assessment report.

Website Health Checks

If your assessment report has highlighted faults, coding errors or W3C valuator warnings, your web developer will be able to use your report and scoring criteria to correct these and give your website a clean bill of health. If you do not have a web developer, WelcomeWeb will advise you.

Health checks typically cover the following components:

  • Optimisations
  • Installations
  • Sitemaps
  • Directory entries

At the end of the assessment process, your website will not only have gained a Silver Award before moving onto Gold but its performance will have been measurably improved.

WelcomeWeb Gold Award Badge

Gold Award

Access, Availability and Bookability

In an increasingly busy world, the trend in accommodation booking is towards sites that allow searchers to move effortlessly from enquiry to booking and payment online without moving offsite. Websites that do not offer these facilities may only be browsed by searchers for information before moving on to other sites.

The WelcomeWeb Gold Award is for websites that meet the criteria for Bronze and Silver, provide information to assist you in choosing where to stay, enable you to see at a glance whether rooms or self-catering units are available for the dates you require, and then to proceed effortlessly from booking to payment knowing that all transactions are secure and your credit/debit card is protected.

WelcomeWeb Gold Award sites provide:

  • Location map with directions
  • Public transport information
  • Access statement
  • Availability online
  • Online booking
  • Online payment
  • PCI Compliance for maximum security